Horse Sense

Book : Horse Sense
Author : Al Ries and Jack Trout

Rating : Very Good

Reason 4 reading :
Had heard a lot about this book from my IBM friends ., least to say its one book which should be made a must read in all business schools . The only problem is this book is not readily available or should I say not at all available in India ., I got this book from one of my friend's in US .

Authors
Well Al Ries & Jack Trout ..what 2 say of these guys ..They keep on buzzing us with Jargons Bottom up Marketing , Marketing Warfare , Horse Sense .

Something to Ponder : Success is looking outwards yourself , whatever we have been given till now has been by people .eg Bill Gates .... if we remove him from earth and put him on some island Deserted ...wht ll be he worth ...zero .....He is a Multi-billionaire because of all of us

That's the theme of the book , look outwards , Find Horse to Ride it could be company , Product ,Partner , Spouse ,Family Name etc Find wht works 4 u and Ride it ...
Hard work as they say is Optional ....4 rising in Corporate Life ..
Be like a CAT ...smart , shrewd from inside ,.... Act like a DOG ....Team man , enthusiastic .


Cheerz

Nxt looking for some Light /Romantic Reading ...

Got some 6 PG Wodehouse Books ...kept it 4 Reading in US ...

Promises to Keep

Promises to Keep : The Amway Phenomena and How does it works
Author : Charles Paul Conn

Rating : Average

Well , I have been thinking of starting my Own from some time now ..One of my friends introduced me 2 Amway .I had mixed reactions about that corporation and how it works ..some good some bad. So wanted to know more about the same Read this book , pretty well written .Has done a diligent work in listing down all the possible doubts/Questions any person can have before signing in 2 Amway , though all the answers don't sound convincing 2 me at this point of time .This book gives a good background about the corporation as a whole. Another reason why I wanted to know more is the Direct Sales business ..sounds exciting and have been evaluating it as a Business Model .Dell is highly successful using the model ,but their is a huge list of failures as well , cut all intermediaries and pass on benefits 2 consumer makes sense

The Monk who Sold his Ferrari

Book : The Monk who Sold his Ferrari
Author : Robin S Sharma

Rating : Good Read

A beautifully written book , Robin Sharma does a Paulo Coelho by this book . It does inspires , motivates you to think . The way he has conveyed his thoughts is also amazing , by means of a easy read story , he has conveyed strong messages . Talks about 7 virtues which he has Pictured by means of Lush Green Garden ( Human Mind ) , Lighthouse ( Purpose of Life ) , Coiled Cable ( Discipline ) , Sumo Wrestler ( Self Improvement ) , Gold Stopwatch ( Time Mngmt ) , Fragrant Roses ( Selfless service ) , Path of Diamonds ( Embrace Present ) .

Five Point Someone : What not to do at IIT ?

Five Point Someone : What not to do at IIT ?
Author : Chetan Bhagat

Rating : Must Read

One word for it : NOSTALGIC . It makes u feel that , It's story of all of us .You just can't leave this book .Engrossing in true sense . The incidents sited our something which we all can easily relate to ..be it Bunking classes , Sleepless nites during Exams , College Crushes , Gossips n Grapevine , Prof's , Playing Pranks , Dating ,Assignments ...all the stuff which we did . This book is about 3 friends who got it all wrong in the Premier Insti . .. Author has subtle humour which works out well . I put this book in the same league .as The Inscrutable Americans by Anurag Mathur .

Cheerz .. Gaurav

Presently reading : Horse Sense by Al Ries n Jack Trout . Should be over this weekend

Suggest me any new Reads ?

Here we go !!

This is for all those who love reading , be it books , Journals , advertising , the idea is to give a summary /Opinion of the recently read book . Please no disclosures in terms of thriller novels , I had a terrible experience ..with people forwarding me the end of Da Vinci Code before I had even started reading it ..Terrible ...So No Disclosures

zo zimple

cheerz , Happy reading