Horse Sense

Book : Horse Sense
Author : Al Ries and Jack Trout

Rating : Very Good

Reason 4 reading :
Had heard a lot about this book from my IBM friends ., least to say its one book which should be made a must read in all business schools . The only problem is this book is not readily available or should I say not at all available in India ., I got this book from one of my friend's in US .

Authors
Well Al Ries & Jack Trout ..what 2 say of these guys ..They keep on buzzing us with Jargons Bottom up Marketing , Marketing Warfare , Horse Sense .

Something to Ponder : Success is looking outwards yourself , whatever we have been given till now has been by people .eg Bill Gates .... if we remove him from earth and put him on some island Deserted ...wht ll be he worth ...zero .....He is a Multi-billionaire because of all of us

That's the theme of the book , look outwards , Find Horse to Ride it could be company , Product ,Partner , Spouse ,Family Name etc Find wht works 4 u and Ride it ...
Hard work as they say is Optional ....4 rising in Corporate Life ..
Be like a CAT ...smart , shrewd from inside ,.... Act like a DOG ....Team man , enthusiastic .


Cheerz

Nxt looking for some Light /Romantic Reading ...

Got some 6 PG Wodehouse Books ...kept it 4 Reading in US ...